All successful radio campaigns rely on a number of factors that you need to get in place to ensure the best chance of success. If you get these factors right then your radio campaign will definitely have a better chance of working well for you..



Adverts need to be heard on a regular basis and over a reasonable length of time. Most experts believe that a minimum campaign should be 13 weeks. However, this depends on the reason for advertising and the strength of the offer. The frequency of a message is very often the key to its success.



Many campaigns fail to give the listener a reason to respond to the message. The USP or unique selling proposition is the reason why the listener should do business with you. It’s the thing that makes you unique to the competition. This may be a number of different things: a very good offer, early or late opening times, free parking or any uniqueness that will make people want to do business with you.



Standing out from the crowd and making an impact using a creative idea. Very often the most successful ads are the ones that people enjoy listening to. Humour is a great way of being memorable. However, creativity for the sake of it can result in a failed campaign. Some creative commercials have achieved many awards for there writers, but unfortunately have failed in the objective of being a success for the advertise



Ensuring that the timing for the product or service is right. For example, you won’t sell many ice creams on a very cold day and try selling Christmas trees in January.



Of course the very best way to ensure you get the right factors within your advert for a successful radio campaign is to employ a company that knows how to achieve this..

Contact Great Minds Creative and we’ll get it sorted..

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